For small businesses, managing finances, controlling costs, securing funding, and making budgets stretch is one of the biggest keys to successful business growth. Even the best ideas and business models will be limited by how well their owners do with the company’s financial matters. At Davinci our products are geared toward helping business owners save money without sacrificing quality in their customer service and responsiveness. We help businesses to be more flexible, more available, and more professional as they grow. But what about funding? At some point most businesses need help raising funds, and in some business sectors there can be very specific challenges.
It’s summertime and the calling of the cool breezes at the beach, with a Pina Colada (or two) in hand, is roaring at you. You worked your tail off the first half of the year, and the all-important 4th quarter is just around the corner, when you need to buckle down and squeeze out all the productivity and profits that you can, which will have a big say in how successful a calendar year you achieved at work, or in your business.
If you don’t enjoy the best, relaxing weather of the summer now – and pace yourself to recharge and reinvigorate for the rest of the year – you might be missing the boat, and pay for it by dragging to the finish line come November and December,right? Well…maybe not.
In his best-selling book Blink, Malcolm Gladwell finds that first impressions—whether professional or personal—happen in a matter of seconds. Individuals connect with other people and companies based on their initial perception. Further, getting beyond that experience is nearly impossible once the connection is made. Indeed, research shows that first impressions even overrule facts in the lasting perceptions a person has of another person or business.
In a Matter of Seconds
Twenty-years ago, first impressions meant the first human-to-human interaction—either voice or face to face. But technology created a complete disruption. It started with the Age of the Internet and then expanded to include any number of engagement channels, including through different devices.
The amount of time it takes someone to form a digital first impression is just a fast—if not more so—than through voice and face to face. Indeed, studies show that a website’s first impression takes less than five seconds. And while conscious decisions may take a bit longer, subconscious decisions may even take place in less those five seconds.
Millennials are changing how companies engage with their customers. Fifty-six percent indicate they prefer to use live web chat instead of using the phone to get answers to their questions. This preference is noteworthy when compared alongside the response of individuals who are 35 and older; only 27 percent prefer live web chat over phone. The difference is dramatic.
The need to deliver an omnichannel customer service experience is pivotal for not only midsize businesses and enterprises, but it also just as important for small businesses. Millennials expect their vendors to provide an omnichannel experience for customer service, and they will let their feet (or in the case of live web chat fingers) doing the “talking” for them—namely, they will take their business elsewhere.
Delivering an Exceptional Digital Experience
Is your small business less successful than it used to be? Unfortunately, it’s a common problem encountered by many business owners, but luckily there are ways you can transform your business and bounce back.
Owning a business is not static. As the market continuously changes, so too must the businesses within it if they wish to remain relevant and draw in revenue. If you aren’t sure where to start and sales have already plummeted, don’t worry. Here are a few simple ways you can transform your business and continue to run a business successfully far into the future:
- Create a vision of what you want your business to be.
Organizing a meeting, especially with prospective clients, takes a lot of planning, consideration, and effort. For many small businesses owners, mobile entrepreneurs, and independent consultants, the meeting planning process is often a bit stressful. Davinci Meeting Rooms understands that the process can feel a bit overwhelming at times and has created a product that removes the stress and the hassle while providing a meeting space that is sure to impress.
In today’s environment, even small meetings can be pretty demanding from a technological standpoint. Internet access, audio-visual presentation tools, and video conferencing are just a few of the things we use to conduct meetings. Throw in catering and room preparation, and it’s easy to see how someone can simply feel overwhelmed by the meeting planning process. For as cheap as a few cups of coffee, Davinci Meeting Rooms can actually handle the entire meeting planning process, including room setup, room booking, and providing the necessary technology and tools for you and your clients.
Is it really true that learning of bad news can actually be good news? According to the most successful operators in our high-hospitality based Serviced Workspace industry, it’s absolutely true. Hearing or reading bad reviews and complaints isn’t something to shy away from, get defensive about, be traumatized over, and then sweep under the rug. A negative review is an opportunity, if we know how to handle it.
It might take an adjustment to one’s philosophical approach in order to see the full value and benefits of complaints and bad reviews; but the last thing you want to do is dismiss them, or worse yet, shoot the messenger. Don’t take what’s often a hidden gift from a reviewer and turn it into an irreversible fiasco just so that you can prove you’re right – or worse yet, that the client or reviewer is wrong.
Robert Adler began practicing law in 1985. A graduate of the prestigious Straus Institute of Dispute Resolution, and Adler maintains an active presence in his local community through his membership in the Consumer Attorneys Association of Los Angeles (CAALA).
Adler Law is a problem-solving law firm in Calabasas, California, and employs a relaxed, relational, open style, allowing each party an opportunity to be heard. The firm works hard to bring each case to a most optimal outcome. As a result, Adler Law takes great pride in providing a full set of services to its clients with legal expertise in real estate, construction, business litigation, and personal injury.
Examining the Argument
But with all of this success and community and professional involvement comes challenges. Adler found that he was spending an inordinate amount of time answering incoming calls and inquiries and maintaining his calendar. It was taking away from the time spent with clients.
Delivering exceptional experiences to customers seeking service is critical. Consider this factoid: 89 percent of customers will stop doing business with a brand because of bad service.
Being available to answer a customer’s questions and provide them with the support to resolve whatever issues they encounter using your products and/or services is pivotal. There are some intriguing data points corroborating the importance of delivering prompt support: 33 percent of customers in a recent study indicate they would recommend a company if they provided fast service but inadequate service.
The flip side is just as telling: only 17 percent of customers noted they would be willing to recommend a brand that provided effective but slow service.
Who Has Time for Phone Calls?