ATLANTA-Commercial real estate strategies are shifting. Alternative workplace strategies are the buzzwords moving forward. Telecommuting, virtual offices, workshifting, the mobile workforce. All of these elements are colliding in a perfect storm—and it’s changing the ways corporations use commercial real estate.
“Companies are focusing on two things: employee satisfaction, and productivity and teaming. They are increasingly looking at their office space to help them attract and retain the best talent,” Co-Star reports James B. King, principal of AREA Advisor, as saying.
King also pointed to salesforce.com as a futuristic company, calling it one of the most successful cloud-based computing firms today. He also used Microsoft, one of the largest companies in the world, and Google, one of the most innovative companies in the world, as examples.
“It’s all about empowering sales people to connect with customers digitally, but it wants its employees in the office at least two days a week, because it’s a new company and it’s still building its culture,” King says.