Category Archives: Marketing

Top SEO Tips for Small Business Owners

For those who are just starting to learn how to do internet marketing, SEO is one of the most important topics to cover.

SEO, or search engine optimization, is all about getting your Web site to the top of the search engine results. Different SEO techniques will increase the visibility of your Web site to search engines, usually by increasing the amount of Internet traffic that it receives.

Most SEO tips and methods are focused on Google. That’s because Google continues to be the leading internet firm in the world. A large fraction of web users rely on Google as a search engine and also for many of its other services. It also offers a lot of applications that can help in finding a reputable spot for your Web site in search engine results and listings.

New Widget Makes Collecting E-mail Addresses Simple

If you’ve been reading this small business blog for any length of time, then  you know I’m a big believer in Internet marketing. E-mail marketing is part of that.

However, one of the obstacles with e-mail marketing is finding an easy way to collecting e-mail addresses of potential new customers in a spam-compliant manner. Indeed, a recent Constant Contact survey revealed the number one thing that keeps small business owners up at night is attracting new customers.

Constant Contact didn’t gather that information for the sake of having knowledge. The company has actively moved to solve the problem via a partnership with Web site builder Yola.

Here’s how the strategic alliance benefits you: With the drag of a mouse, you can collect e-mail addresses on your Web site—or on any landing page you create for special online marketing campaigns—using a new widget from Yola. The widget lets small businesses add a “Join My Mailing List” box to their Web sites without the need for any special knowledge about coding.

Customer Loyalty: The Trust Factor Matters

How important is customer trust for small businesses? More important than you might think, according to a new research from Pitney Bowes that explores the role of trust in customer relationships. Indeed, trust is one of the leading influences.

Specifically, the Pitney Bowes study revealed that customer communications drive more than 20 percent of the overall trust a company receives. That trust, in turn, impacts the length of the customer relationship and profitability. Overall, the study results show that trust can drive up to 44 percent of customer loyalty, reinforcing the theory that long-lasting customer relationships are absolutely critical for business success.

“Trusted brands build upon each interaction to enable lifetime customer relationships—every customer interaction—in person, on a Web site, with direct mail, or with a call center —is an opportunity to build or break trust,” says David Newberry, Chief Marketing Officer of Pitney Bowes Business Insight.

What does this mean for your small business? According to Pitney Bowes:

How to Navigate Google’s Changing Algorithms

SEO. It’s an acronym that wasn’t on the radar screen of most small businesses 10 years ago. But in an age when consumers are turning to search engines to find everything from products and services to news and various other types of information, you can’t afford not to put SEO, or search engine optimization, on your radar screen in a hurry.

Many companies large and small rely on behemoth Google for search engine marketing. But with its ever changing algorithms how can businesses adapt to SEO winning strategies? It begins by understanding how Google ticks. According to ThomasNet, a SEO press release distribution service firm, Google makes over 350 algorithm changes every year.

With 97 percents of industrial buyers beginning their OEM, MRO and services purchasing process online, ThomasNet experts say it is critical for SMB industrial companies to learn how to adapt their online marketing strategy—including their Web site, search engine marketing and search engine optimization—to minimize risks and maximize opportunities.

Why Your Small Business Must Have a Web Site

The first web site was published 20 years ago today. Can you believe it? Still, recent studies show that a large number of small businesses still don’t have a web site.

And that’s a big mistake, according to many small business marketing experts. Brandon Yanofsky from BlistMarketing.com, is one of them. As he sees it, small businesses that don’t have web sites are missing out on three big benefits.

1. People are looking for your product/service online.
People are now using search engines to find products and services. The only way a small business can appear in the search engine results is if they have a Web site, Yanofsky says. “If you have a website, your potential customers will find your business,” he continues. “If you don’t, they’ll find your competitors.”

Vimeo PRO Makes Quick Video Marketing Affordable for Small Business

Have you ever heard of quick video marketing? It’s one of the most effective online marketing vehicles known to small business.

Online video continues to experience explosive growth. Consider the sheer statistics:

The “Cisco Visual Networking Index: Forecast and Methodology, 2010-2015″ shows that video will account for 50 percent of all consumer Internet traffic by the end of 2012.

Nearly 60 percent of viewers watch video before reading text on the same Web page and are more likely to make a purchase, according to a December 2010 Forbes Insight survey.

And this year, 83 percent of small businesses plan to use social media channels for their business, reports eMarketer.

How Social PR Can Help Your Small Business

Public relations campaigns have always been one of the main streams a medium, or large business would use to reach out to their prospective clients.

The idea is simple: Get inside the everyday life of potential clients, without making it look like an ad, using a clever trick or two, at times. As the Internet progresses, more companies are finding out that their best target audience could be regular participants in an industry-related social network or a blog.

This makes it incredibly easy for just about any company to deliver their message to their target audience, with laser precision. This new opportunity gave birth to a totally new way of performing public relations.

Aptly named “Social PR” or “Social Public Relations”, this marketing field is quite new, but is quickly proving to be one of the most viable ways for promoting a business today. As

How Small Businesses Can Land Major Corporate Clients

Major corporate clients. I’ve got them. From Microsoft to PR Newswire to Ryder to Pitney Bowes, I work with plenty of major corporate clients. And so can your small business.

“Unfortunately, many small business owners and independent consultants shun the idea of attracting corporate clients, whether it’s because they just left the corporate world or because they believe they can’t really reach people through the corporate world,” says Bernadette Doyle, a marketing coach. “But the fact is, landing just one corporate client can pay the bills for months to come and give an entrepreneur the ability to reach a huge number of people all at once.”

The fact is corporate clients are spending money—and lots of it—with small vendors. In fact, a recent study discovered that the largest companies in the world spend a combined $1 trillion with third-party companies. So the question is, how can your small business tap into this revenue stream? You might try taking Doyle’s advice. She’s helped others tap into this profitable flow.

Simple Tips for Launching Facebook Ads

Have you always wanted to try Facebook advertising but aren’t sure you want risk your limited marketing budget on a new vehicle? Need a few tips to get you started? Then read on.

First of all, if you use American Express then you undoubtedly rack up membership rewards. Now you can use them to pay for Facebook Ads.

American Express is tapping into a trend. The company’s research reveals that 35 percent of entrepreneurs are using Facebook to promote their business to new customers. That’s up from 27 percent six months ago. What’s more, Facebook is the most popular social media site for small business owners.

If you want to cash in on the deal, here’s how it works: Cardmembers can redeem Membership Rewards points for Facebook Ads in three steps either on Facebook.com/Open or membershiprewards.com.

Are You Managing Your Small Business' Online Reputation?

Do you know what’s being said about your small business online? Sure, you could use Google Alerts, which I would highly recommend, to get mentions of your small business’ name and associated e-mail addresses sent to your inbox as they happen. But you can also do a little more–without breaking the bank.

Although there are plenty of online reputation management tools you can pay for out there, Google is offering a free options. Google on Wednesday launched an online reputation management tool for the masses. Dubbed “Me on the Web, the tool is part of the Google dashboard amid analytics and account information.

“In recent years, it’s become easier and easier to publish information about yourself online, through powerful new platforms like social networking sites and photo sharing services,” explains Andreas Tuerk, a product manager at Google.