In today’s business world, companies need a strong virtual presence if they want to stand out above their competition. The Internet has changed the way we interact, communicate and seek information. Even with a great looking website, if your business is ran out of a small office or out of your home, prospects might be turned off and be less likely to trust in your service or product. You can leverage virtual office services to better brand your business and project a professional image by keeping these five tips in mind.
Reducing unnecessary small business costs doesn’t have to be complicated. Often, cutting out unnecessary expenses can go a long way toward improving your bottom line. A variety of considerations, such as going paperless and utilizing virtual office spaces, to marketing online, can add up and make a huge difference. If you’re looking for ways to maximize profitability and efficiency by while reducing costs and overhead expenses, keep the following steps in mind.
1. Go Paperless
The cost of paper might seem minimal when compared to other expenses, but it can add up to a large sum over time. Going paperless is not as drastic of a change as it might seem to some business owners. In fact, you can perform your daily functions in virtually the same way—without the extra cost. Technology has come a long way over the last few decades, and competitive businesses are taking advantage of new tools and services to run more efficiently and effectively.
The variety of today’s small businesses runs the gamut—from tech start-ups, to gardening services to law practices. And while each type of small business has different needs, they share some of the same concerns. Dealing with distractions—the dog barking next door, the doorbell ringing and family demands (they do know you’re working, right?)—can be challenging. Certainly every small business needs to be taken as a serious competitor in their respective markets to succeed.
Have you considered what a virtual, professional business address could do for you? Imagine an office that allows you to work from home but gives you more options for client meetings other than gathering around your kitchen table. There are countless additional perks that a virtual office brings, and we’ve compiled seven ways you could benefit from a professional business address from Davinci Virtual Office Solutions.
For those who are just starting to learn how to do internet marketing, SEO is one of the most important topics to cover.
SEO, or search engine optimization, is all about getting your Web site to the top of the search engine results. Different SEO techniques will increase the visibility of your Web site to search engines, usually by increasing the amount of Internet traffic that it receives.
Most SEO tips and methods are focused on Google. That’s because Google continues to be the leading internet firm in the world. A large fraction of web users rely on Google as a search engine and also for many of its other services. It also offers a lot of applications that can help in finding a reputable spot for your Web site in search engine results and listings.
If you’ve been reading this small business blog for any length of time, then you know I’m a big believer in Internet marketing. E-mail marketing is part of that.
However, one of the obstacles with e-mail marketing is finding an easy way to collecting e-mail addresses of potential new customers in a spam-compliant manner. Indeed, a recent Constant Contact survey revealed the number one thing that keeps small business owners up at night is attracting new customers.
Constant Contact didn’t gather that information for the sake of having knowledge. The company has actively moved to solve the problem via a partnership with Web site builder Yola.
Here’s how the strategic alliance benefits you: With the drag of a mouse, you can collect e-mail addresses on your Web site—or on any landing page you create for special online marketing campaigns—using a new widget from Yola. The widget lets small businesses add a “Join My Mailing List” box to their Web sites without the need for any special knowledge about coding.
How important is customer trust for small businesses? More important than you might think, according to a new research from Pitney Bowes that explores the role of trust in customer relationships. Indeed, trust is one of the leading influences.
Specifically, the Pitney Bowes study revealed that customer communications drive more than 20 percent of the overall trust a company receives. That trust, in turn, impacts the length of the customer relationship and profitability. Overall, the study results show that trust can drive up to 44 percent of customer loyalty, reinforcing the theory that long-lasting customer relationships are absolutely critical for business success.
“Trusted brands build upon each interaction to enable lifetime customer relationships—every customer interaction—in person, on a Web site, with direct mail, or with a call center —is an opportunity to build or break trust,” says David Newberry, Chief Marketing Officer of Pitney Bowes Business Insight.
What does this mean for your small business? According to Pitney Bowes:
SEO. It’s an acronym that wasn’t on the radar screen of most small businesses 10 years ago. But in an age when consumers are turning to search engines to find everything from products and services to news and various other types of information, you can’t afford not to put SEO, or search engine optimization, on your radar screen in a hurry.
Many companies large and small rely on behemoth Google for search engine marketing. But with its ever changing algorithms how can businesses adapt to SEO winning strategies? It begins by understanding how Google ticks. According to ThomasNet, a SEO press release distribution service firm, Google makes over 350 algorithm changes every year.
With 97 percents of industrial buyers beginning their OEM, MRO and services purchasing process online, ThomasNet experts say it is critical for SMB industrial companies to learn how to adapt their online marketing strategy—including their Web site, search engine marketing and search engine optimization—to minimize risks and maximize opportunities.
The first web site was published 20 years ago today. Can you believe it? Still, recent studies show that a large number of small businesses still don’t have a web site.
And that’s a big mistake, according to many small business marketing experts. Brandon Yanofsky from BlistMarketing.com, is one of them. As he sees it, small businesses that don’t have web sites are missing out on three big benefits.
1. People are looking for your product/service online.
People are now using search engines to find products and services. The only way a small business can appear in the search engine results is if they have a Web site, Yanofsky says. “If you have a website, your potential customers will find your business,” he continues. “If you don’t, they’ll find your competitors.”
Have you ever heard of quick video marketing? It’s one of the most effective online marketing vehicles known to small business.
Online video continues to experience explosive growth. Consider the sheer statistics:
The “Cisco Visual Networking Index: Forecast and Methodology, 2010-2015″ shows that video will account for 50 percent of all consumer Internet traffic by the end of 2012.
Nearly 60 percent of viewers watch video before reading text on the same Web page and are more likely to make a purchase, according to a December 2010 Forbes Insight survey.
And this year, 83 percent of small businesses plan to use social media channels for their business, reports eMarketer.
Public relations campaigns have always been one of the main streams a medium, or large business would use to reach out to their prospective clients.
The idea is simple: Get inside the everyday life of potential clients, without making it look like an ad, using a clever trick or two, at times. As the Internet progresses, more companies are finding out that their best target audience could be regular participants in an industry-related social network or a blog.
This makes it incredibly easy for just about any company to deliver their message to their target audience, with laser precision. This new opportunity gave birth to a totally new way of performing public relations.
Aptly named “Social PR” or “Social Public Relations”, this marketing field is quite new, but is quickly proving to be one of the most viable ways for promoting a business today. As