The nature of marketing has changed drastically in the past five years due to the connection between social media and business. In order to thrive, businesses must now make strategic use of as many social media channels as possible. As people spend more and more time online, spending an average of 37 minutes a day on social media alone, television and other traditional vehicles for advertising are phasing out
The most successful businesses in the world all have one thing in common: a strong social media presence. By actively and cleverly managing social media accounts with fresh content and campaigns, businesses are able to achieve the following:
Maintaining multiple social media accounts can give your business increased exposure. Suddenly, through Facebook ads, social sharing, and gaining followers, new and unexpected people get to see and interact with your brand.