Stanford Study Shows Multitasking Comes with Price

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Are you a multitasker? Before you proudly answer yes, consider the costs.

According to a Stanford study, people who are regularly bombarded with several streams of electronic information do not pay attention, control their memory, or switch from one job to another as well as those who prefer to complete one task at a time. A virtual assistant can help relieve the temptation to multitask by taking on tasks that aren’t core to your business.

Here’s an eye-opener worth listening to: Stanford researchers are still studying whether chronic media multitaskers are born with an inability to concentrate or are damaging their cognitive control by willingly taking in so much at once. But they’re convinced the minds of multitaskers are not working as well as they could.

Rather than e-mailing while talking on the phone, watching television and surfing the Internet, you can turn over online research to a virtual assistant who can perform the job undistracted. You can also outsource your non-core phone calls to a virtual assistant, and even assign e-mail follow up tasks and other duties.

The point is for you to focus on doing one thing at a time – and doing it well. With a virtual assistant on your team, you can avoid the potential snares of multitasking without sacrificing productivity in your organization.

Jennifer LeClaire is a veteran business journalist, editor and new media entrepreneur with a strong niche in real estate and technology.

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